The purpose of including brand names on apparel is to:

Including brand names on apparel primarily serves to influence consumer buying habits. Brand names create a connection with consumers, often evoking associations with quality, style, or prestige. They serve as a recognizable indicator of the values and status that consumers may seek through their purchases. The perception of a brand can significantly sway buying decisions, as customers may be loyal to certain brands based on past experiences or marketing campaigns that resonate with their personal identity.

While brand names can sometimes suggest an assurance of quality, this is not a guarantee. The presence of a brand name may impact consumers’ perceptions, but it doesn’t inherently ensure the product's quality. Similarly, labeling laws and regulations are more focused on informing consumers about care instructions and material content rather than branding. Therefore, the main purpose of incorporating brand names is to effectively influence consumer behavior and preferences.