What does unit pricing help consumers achieve?

Unit pricing is a pricing strategy that expresses the cost of a product in terms of a standardized unit of measurement, such as price per ounce or price per pound. This method allows consumers to directly compare the cost of similar products, making it easier to make informed decisions regarding purchases. By understanding the unit prices of various products, shoppers can identify which option offers the best value for their money, leading to more economical choices.

For instance, if two brands of peanut butter are being sold in different sizes, unit pricing will indicate the cost per ounce for each brand. This enables consumers to see at a glance which brand provides more product for the price, or which is the more economical option, regardless of the packaging size.

While the other choices touch on various aspects of shopping, they do not specifically address the primary function of unit pricing in enhancing consumers' ability to compare costs of similar items effectively.