What is the primary aim of consumer advocacy?

The primary aim of consumer advocacy is to protect consumers' rights and ensure fair market practices. This involves advocating for policies and regulations that safeguard consumers from misleading advertising, defective products, and unfair business practices. Consumer advocacy groups work to educate individuals about their rights and help them understand how to navigate the marketplace effectively. These organizations may also lobby for changes in laws or regulations that would improve consumer protections. By focusing on the interests and needs of consumers, advocacy efforts help create a fairer, more equitable environment in which individuals can make informed purchasing decisions and have recourse when they encounter issues with products or services.

The other options focus on specific aspects that do not encompass the broad mission of consumer advocacy. Promoting advertising primarily serves the interests of businesses rather than protecting consumers. Reducing product prices and enhancing product variety may benefit consumers in specific cases, but they do not address the underlying need for rights protection and fair practices in the marketplace.